Never Mind the Sizzle... Where's the Sausage?: Branding Based on Substance Not Spin (Paperback)

by David Taylor

Format: Paperback 162 pages

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle...is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Book details

Published
07/09/2007

Publisher
Capstone Publishing Ltd

ISBN
9781841127699


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