Sports Fans 2.0 (eBook): How Fans Are Using Social Media to Get Closer to the Game

by David M. Sutera

Format: eBook
File type: EPUB DRM

Available for immediate download

To download this eBook, simply 'Add to basket' and pay at the Checkout as normal. Don't forget to download Digital Editions too, if you don't already have it.

You can not earn Waterstones Card points on eBooks

As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports.

In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan's perception of participating in America's sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans.

Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.

Product details

Published
05/04/2013

Publisher
Scarecrow Press

ISBN
9780810890770


Other books by this author See all titles