The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success (Paperback)

by Colin Barrow

Format: Paperback 256 pages

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"The 30 Day MBA in Marketing" provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

Book details

Published
03/08/2011

Publisher
Kogan Page Ltd

ISBN
9780749462178


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