The Nature of Marketing (eBook): Marketing to the Swarm as well as the Herd
by Chuck Brymer
| Format: | eBook |
|---|---|
| File type: | EPUB DRM |
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Synopsis
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Product details
Published
14/11/2008
Publisher
Palgrave Macmillan
ISBN
9780230231207
