It's Alive: The Coming Convergence of Information, Biology and Business

Format:	Hardback 256 pages

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Synopsis

"It's Alive" prophesizes the jolt the world is about to receive when the fast-paced science of molecular evolution moves out of the laboratories and into the business world - and ultimately into our everyday language. The book provides an insight into the merging of what we have previously regarded as separate entities: living organisms and non-living business innovations and processes. And in order for individuals and businesses to survive and prosper in the permanent volatility that is likely to mark our future, an immediate understanding of the shape of business that awaits us around the corner is essential. "It's Alive" is not science fiction. Already we can see practical examples of molecular evolution escaping from the laboratories and into the factories. This is a book about the developing economy that will, without question, become part of our lives in the near future.

Book details

Published
03/12/2003

Publisher
Texere Publishing

ISBN
9781587991752

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"Holy Cow! Integrating biology, management, nanotech and evolution - if you loved James Glieck's Chaos, you'll love It's Alive" -- SETH GODIN, author of Survival is Not Enough "Clearly captures the the profound impact that biologically-inspired technology and technology -infused biology will have on every aspect of our economy and society." -- RAY KURZWEIL, author of The Age of Spiritual Machines "The book to read for anyone concerned about business innovation at a time when nothing seems to be going right." -- ANTONIO DAMASIO, head of neurology, University of Iowa "Read this exciting and sweeping book to regrind your own conceptual lenses for understanding business in the 21st century -- the age of discontinuity." -- JOHN SEELY BROWN, former director of Xerox Parc "The Web is marrying the biological revolution and driving change in one industry after another. Chris Meyer and Stan Davis not only describe the coming revolution but provide a plan for prospecting in it." -- JUAN ENRIQUEZ, director of the Life sciences Project, Harvard Business School