The Long Tail from SmarterComics (Paperback)

by Chris Anderson, Shane Clester

Format: Paperback 80 pages

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Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve.

Book details

Published
01/06/2011

Publisher
American Bar Association

ISBN
9781610660068


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