Marketing
by Charles Lamb, Joseph F. Hair, Carl McDaniel
| Format: | Hardback 876 pages |
|---|
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Synopsis
This introduction to marketing uses an integrated teaching/learning system organized around learning objectives which provides an organization for students. It includes a chapter on multicultural marketing and coverage of marketing for the small business.
Book details
Published
23/09/1995
Publisher
South-Western
ISBN
9780538849487
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