Open Leadership (eBook): How Social Technology Can Transform the Way You Lead

by Charlene Li

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File type: EPUB DRM

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An essential guide for leaders who want to use social media to be "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.

  • Shows how to use social media to become an open organization
  • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
  • The author Charlene Li is one of the foremost experts on social media and technologies

In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Product details

Published
16/04/2010

Publisher
Jossey-Bass

ISBN
9780470636718


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