Inbound Marketing (eBook): Get Found Using Google, Social Media, and Blogs
by Brian Halligan, Dharmesh Shah, David Meerman Scott
| Format: | eBook |
|---|---|
| File type: | EPUB DRM |
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Synopsis
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Product details
Published
02/10/2009
Publisher
John Wiley & Sons, Inc.
ISBN
9780470550427
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