Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking (Hardback)
by Brett King
|Format:||Hardback 288 pages|
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Insights from the strategists at the heart of the banking revolution Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking provides a true insider's perspective on the massive upheaval facing the banking industry today. Taken from the first season of the popular radio show "Breaking Banks," the book features detailed interviews with world-leading authorities involved in the reform and disruption of the retail financial services industry. Host Brett King interviews the new wave of strategists in the thick of the shakeup, including technologists, start-up founders, digital bankers, social media experts, and researchers. The bank has been the center of individuals' money matters since Banco Monte dei Paschi di Siena opened in 1472. Today, that paradigm is shifting as context and digital become the new drivers of the banking experience, and traditional banks are facing a loss of trust, massive technological change, and increasing government scrutiny. Consumer behavior is changing and Breaking Banks details the results with expert insight from those witnessing the turmoil first hand. Topics include: Digital banks, digital payments, and alternative revenue channels Brand management for the crowdsourcing consumer Digital currencies and the end of cash Mobilization and improving the customer journey The interviews feature commentary and analysis from leading experts at companies like Citigroup, PayPal, Flexscore, Cardlytics, Novantas, Optirate, and more. Industry leaders speaking plainly about the hottest topics in banking today is what made "Breaking Banks" the most successful new show in the history of VoiceAmerica Business Channel, and Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking is a compilation of an entire season's worth of insight.
John Wiley & Sons Inc
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