CIM Strategic Marketing Decisions: Study Text
| Format: | Paperback |
|---|
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Synopsis
Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BPP liaises closely with examiners to ensure complete syllabus coverage.
Book details
Published
30/04/2005
Publisher
BPP Professional Education
ISBN
9780751722536
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