CIM Diploma Paper 11 Strategic Marketing Management: Planning and Control - Study Text - CIM Study Text S.: Diploma paper 11
| Format: | Paperback |
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Synopsis
Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage.
Book details
Published
31/08/2002
Publisher
BPP Publishing Ltd
ISBN
9780751711127
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