International Business (Hardback)

by Betty Jane Punnett, David A. Ricks

Format: Hardback 534 pages

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This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of "business blunders" that illustrate what to avoid when competing internationally. A four colour acetate map insert shows readers the interrelationship of the world's countries and their economic status.

Book details

Published
24/01/1992

Publisher
Wadsworth Publishing Co Inc

ISBN
9780534922474


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