International Business (Hardback)

by Betty Jane Punnett, David A. Ricks

Format: Hardback 534 pages

Not available on


Find on Marketplace

This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of "business blunders" that illustrate what to avoid when competing internationally. A four colour acetate map insert shows readers the interrelationship of the world's countries and their economic status.

Book details


Wadsworth Publishing Co Inc


Other books by this author See all titles

This book can be found in...

The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.