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"Reading Matter" defines a comprehensive set of methodological approaches that can be used to analyze and interpret material culture and relate it to personality and society. The author's focus is on the material culture of postliterate societies and cultures, both contemporary and historical. In the first part of the book, Berger offers discussions of the main concepts found in semiotic, historical, anthropological, psychoanalytic, Marxist, and sociological analysis. The second part uses these disciplines to investigate one subject--fashion--and what the author calls the "denimization" phenomenon, showing how different methods of "reading" material culture end up with different perspectives on things--even when they are dealing with the same topic.
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