Media Research Techniques (Hardback)

by Arthur Asa Berger

Format: Hardback 184 pages

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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Book details

Published
15/06/1998

Publisher
SAGE Publications Inc

ISBN
9780761915362


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