Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society (Hardback)

by Arthur Asa Berger

Format: Hardback 216 pages

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Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

Book details

Published
03/09/2003

Publisher
Rowman & Littlefield

ISBN
9780742527232


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