Producing Interactive Television

Synopsis

New technology developments have created a renewed interest in the convergence of television with interactive, Web-like functionality. Fully-interactive television productions are already playing on the Web, and major networks and software companies are investing heavily in the future development of Interactive Television (ITV) content. In "Producing Interactive Television", developers and producers find detailed information on what ITV is, what it can do, and the technology behind this medium. This comprehensive resource also includes a complete "start to finish" section on the ITV content development process, with real-world case studies of what does and doesn't work when creating an ITV show. The tutorials on producing interactive television are non-platform specific, so readers will learn what it takes to design and develop ITV content for today's market, and will learn about the current and future development technologies, including HTML, XML and Flash implementation. Companion CD-ROM includes actual examples of TV interface designs, hands-on ITV design and development tutorials, and commercial demos.