Strategic Thinking - Essential Managers (Paperback)

by Andrew Bruce, Ken Langdon

Format: Paperback 72 pages

In stock

Usually despatched within 24 hours

Learn how to define, develop, and implement a dynamic business strategy with "Strategic Thinking". This concise and informative guide shows you how to plan short- and long-term objectives, how to put together the right team for the right job, how to communicate your vision, and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasibility studies to budgeting forecasts to give you a competitive edge in today's fast-moving business world.

Book details

Published
24/08/2000

Publisher
Dorling Kindersley Publishers Ltd

ISBN
9780751327984


Other books by this author See all titles

 

Customers who bought this title, also bought...

The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.