Economics for Business and Management is a highly accessible text for students. It introduces the key principles of microeconomics and macroeconomics and applies them to a wide variety of situations encountered by decision makers. The book emphasises the economic perspectives needed to understand the various functional and strategic areas of business and management. Detailed consideration is also given to the political, legal, demographic, socio-cultural, ethical and environmental dimensions which characterise the business environment in which decision makers must operate. Written for 1st year undergraduate courses on economics, with a business or management focus.
Financial Times Prentice Hall
Other books by this author See all titles
You save: £5.09
You save: £5.00
Customers who bought this title, also bought...
You save: £3.22
The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.