Marketing Legal Services (Paperback)

To compete with the new entrants into the legal services market, firms must become more aware of marketing issues across the whole range of their activities. The second edition of Marketing Legal Services,looks at the introduction of alternativebusiness structures and ways in which firms can compete using traditional marketing methods and social media. Written by two experts in law firm marketing, this book and its accompanying CD-ROM will show you how to: assess your market position evaluate your marketing activity establish and develop your marketing database and use it to increase business increase profitability make social media work for your firm ensure your firm competes effectively with new entrants to the market.