Waterstones.com affiliates
Waterstones.com is different from other sites, a little bit special we like to think

Our online booksellers have a genuine love of books and expertly hand-pick recommendations across our wide range. Our customers are as passionate as we are, leaving thousands of quality reviews and grilling famous authors in our online interviews.

If you have a website, you too could share our success by joining our affiliate programme. Joining is easy and free and you can start earning money today.

How do affiliate programmes work?

It's very simple. If you have a website and you link to Waterstones.com (whether that's from a banner, some text or a specific product), you will get a commission on any sales that your links refer to us. We both work with a network that supplies you with any information you need, tracks everything and automatically pays you commission on every successful sale.

So why become a Waterstones.com affiliate partner?

Waterstones.com not only provides affiliate partners with a known and trusted alternative to other book sites, we run a strong campaign with generous commissions and regular bonus incentives. Moreover, we are:

Specialists: We're the leading book specialist. Books are what we know and love and we've got millions of titles in our online store.

Competitive: We're more competitive on price than you might think, with a series of rolling promotions and up to 50% off on pre order titles and new releases.

Service-led: We offer the same personal service online as we do in our stores, and we offer free delivery to any UK address for orders over £10. Delivery is also free for all orders delivered to any Waterstones store within the UK.

You can earn up to 4% commission on successful sales from traffic you send to Waterstones.

It's hassle free - we'll provide you with all the assets that you need to promote Waterstones such as:

  • A range of attractive bespoke creative on a regular basis.
  • Regularly updated product feed with thousands of products including images, descriptions and deep linking URLs.
  • Regular bonus incentives and seasonal promotions during our key trading periods.

You can choose the images and links that fit better on your site.

It's transparent: You'll be able to see sales performance and commission earnings at any time by accessing reports online. With this great visibility of the performance you can regularly optimise the links that work the best and maximise your revenue. All the rest, orders, deliveries and payment, is ensured by us.

A 30 day cookie.

Banners & links

We build bespoke banners on a regular basis. Add some banners or links to your site. Then, for every sale generated by these banners, you'll receive up to 4% commission. Here's an example of the kind of creative you could put on your site:

Product feed

We have a fully optimised product feed detailing over 45,000 of our bestselling products. The XML is updated on a daily basis so that availability and prices are always correct and you should be able to take it straight from our affiliate network.

What next?

Our chosen affiliate partner is Affiliate Window. To sign up to our programme with AWIN, click on the link below and find out how you can place your links/banners and start earning commission today.

Sign up to Affiliate Window >

Further information

If you are still have something that you are not sure about or just want to say 'hello', email us any time at affiliates@waterstones.com.

The Waterstones.com Team