1 Visual Merchandising: Window and In-Store Displays for Retail
by Tony Morgan
| Format: | Paperback 208 pages |
|---|---|
| Published: | 24/10/2011 |
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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both... Read more
2 Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
| Format: | Paperback 288 pages |
|---|---|
| Published: | 03/01/2012 |
5+ in stock
Usually despatched within 24 hours
Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants... Read more
3 The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age
| Format: | Paperback 224 pages |
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| Published: | 04/08/2011 |
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How true is Mad Men? The reality is much more extraordinary than the hit TV series. Read more
4 How to be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling
by Nick Davies
| Format: | Paperback 204 pages |
|---|---|
| Published: | 09/12/2011 |
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You have to do it… you might as well enjoy it No one likes a pushy, smarmy salesman -- no one wants to be that guy…but most of us need to sell to... Read more
5 The Fundamentals of Creative Advertising - Fundamentals
by Ken Burtenshaw, Nik Mahon, Caroline Barfoot
| Format: | Paperback 184 pages |
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| Published: | 29/08/2011 |
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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process... Read more
6 Hegarty on Advertising: Turning Intelligence into Magic
by John Hegarty
| Format: | Hardback 224 pages |
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| Published: | 13/06/2011 |
10+ in stock
Usually despatched within 24 hours
Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal... Read more
7 How 30 Great Ads Were Made: From Idea to Campaign
| Format: | Paperback 224 pages |
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| Published: | 05/03/2012 |
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Takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns. This title offers technical... Read more
8 Marketing Research
by Alan Wilson
| Format: | Mixed media product 432 pages |
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| Published: | 14/09/2011 |
5+ in stock
Usually despatched within 24 hours
9 Branded Beauty: How Marketing Changed the Way We Look
by Mark Tungate
| Format: | Hardback 288 pages |
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| Published: | 03/10/2011 |
Available to order
Usually despatched in 3-5 days
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing.... Read more
10 Strategic Brand Management: A European Perspective
by Kevin Lane Keller, Tony Aperia, Mats Georgson
| Format: | Paperback 968 pages |
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| Published: | 17/11/2011 |
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Usually despatched within 24 hours
