Showing 1-3 of 3 titles
1 Strategic Brand Management: A European Perspective
by Kevin Lane Keller, Tony Aperia, Mats Georgson
| Format: | Paperback 968 pages |
|---|---|
| Published: | 17/11/2011 |
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2 Marketing Management with MyMarketingLab
by Philip Kotler, Kevin Lane Keller
| Format: | Mixed media product |
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| Published: | 27/04/2011 |
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3 Strategic Brand Management: Building, Measuring, and Managing Brand Equity
| Format: | Paperback 720 pages |
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| Published: | 01/02/2007 |
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For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to... Read more
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