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1 Strategic Brand Management: A European Perspective

by Kevin Lane Keller, Tony Aperia, Mats Georgson

Format: Paperback 968 pages
Published: 17/11/2011

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RRP £46.99

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2 Marketing Management with MyMarketingLab

by Philip Kotler, Kevin Lane Keller

Format: Mixed media product
Published: 27/04/2011

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RRP £53.99

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3 Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Kevin Lane Keller

Format: Paperback 720 pages
Published: 01/02/2007

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For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to... Read more

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RRP £56.99

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