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1 Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by David Meerman Scott, Brian Halligan, Bill Walton

Format: Hardback 192 pages
Published: 20/08/2010

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans... Read more

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RRP £14.99

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2 Social Media Metrics: How to Measure and Optimize Your Marketing Investment - New Rules Social Media Series

by Jim Sterne, David Meerman Scott

Format: Hardback 272 pages
Published: 16/04/2010

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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution... Read more

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RRP £16.99

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