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1 Contagious: How to Build Word of Mouth in the Digital Age (Paperback)

by Jonah Berger

Format: Paperback 256 pages
Published: 16/01/2014

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RRP £7.99

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2 Consumer Behaviour (Paperback)

by Jim Blythe

Format: Paperback 472 pages
Published: 26/03/2013

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RRP £39.99

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3 Decoded: The Science Behind Why We Buy (Hardback)

by Phil Barden

Format: Hardback 288 pages
Published: 01/02/2013

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RRP £19.99

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4 The Trend Forecasters Handbook (Paperback)

by Martin Raymond

Format: Paperback 216 pages
Published: 01/10/2010

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RRP £24.95

£19.96

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5 Marketing Research (Paperback)

by Naresh K. Malhotra, David F. Birks, Peter A. Wills

Format: Paperback 1080 pages
Published: 17/07/2012

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RRP £54.99

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6 Why We Buy: The Science of Shopping (Hardback)

by Paco Underhill

Format: Hardback 306 pages
Published: 30/12/2008

Not available on Waterstones.com


7 What Chinese Want: Culture, Communism, and China's Modern Consumer (Hardback)

by Tom Doctoroff

Format: Hardback 272 pages
Published: 21/06/2012

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8 Audience Evolution: New Technologies and the Transformation of Media Audiences (Paperback)

by Philip M. Napoli

Format: Paperback 272 pages
Published: 15/10/2010

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9 Stickier Marketing: How to Win Customers in a Digital Age (Paperback)

by Grant Leboff

Format: Paperback 272 pages
Published: 03/02/2014

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10 Consumer Behavior (Paperback)

by Frank R. Kardes, Maria Cronley, Thomas Cline

Format: Paperback 480 pages
Published: 05/04/2010

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RRP £54.00

£52.00

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