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1 Industrial Global Brand Leadership: a Capabilities View - Research Memorandum No. 65 (Paperback)

by Michael Beverland, Julia Napoli, Adam Lindgreen

Format: Paperback 32 pages
Published: 01/07/2007

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2 Supply Chains in Disaster Relief Operations: Cross-sector Socially Oriented Collaborations - Research Memorandum No. 80 (Paperback)

by Francois Maon, Adam Lindgreen, Joelle Vanhamme

Format: Paperback 35 pages
Published: 01/04/2009

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3 Network Innovation in U.K. Ethnic Fresh Produce Supply - Research Memorandum No. 81 (Paperback)

by Martin Hingley, Adam Lindgreen, Michael Beverland

Format: Paperback 29 pages
Published: 01/05/2009

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4 Corporate Social Responsibility at IKEA: Commitment and Communication - Research Memorandum v. 70 (Paperback)

by Francois Maon, Valerie Swaen, Adam Lindgreen

Format: Paperback 39 pages
Published: 01/07/2007

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5 Why Pass on Viral Messages? Because They Connect Emotionally - Research Memorandum No. 66 (Paperback)

by Angela Dobele, Adam Lindgreen, Michael Beverland

Format: Paperback 29 pages
Published: 01/07/2007

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6 Reducing On-going Product Design Decision-making Bias - Research Memorandum No. 71 (Paperback)

by Michael Antioco, Rudy K. Moenaert, Adam Lindgreen

Format: Paperback 35 pages
Published: 01/07/2007

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7 Projecting Authenticity Through Advertising: Consumer Judgments of Advertiser's Claims - Research Memorandum No. 78 (Paperback)

by Michael Beverland, Adam Lindgreen, Michiel W. Vink

Format: Paperback 29 pages
Published: 01/03/2008

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8 Corporate Social Responsibility: An Empirical Investigation of U.S. Organisations - Research Memorandum v. 68 (Paperback)

by Adam Lindgreen, Valerie Swaen, Wesley J. Johnston

Format: Paperback 40 pages
Published: 01/07/2007

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9 Do Different Marketing Practices Require Different Leadership Styles?: An Exploratory Study - Research Memorandum No. 76 (Paperback)

by Adam Lindgreen, Roger Palmer, Martin Wetzels

Format: Paperback 35 pages
Published: 01/02/2008

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