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Showing 1-6 of 6 titles

1 Reducing On-going Product Design Decision-making Bias - Research Memorandum No. 71

by Michael Antioco, Rudy K. Moenaert, Adam Lindgreen

Format: Paperback 35 pages
Published: 01/07/2007

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2 Why Pass on Viral Messages? Because They Connect Emotionally - Research Memorandum No. 66

by Angela Dobele, Adam Lindgreen, Michael Beverland

Format: Paperback 29 pages
Published: 01/07/2007

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3 Do Different Marketing Practices Require Different Leadership Styles?: An Exploratory Study - Research Memorandum No. 76

by Adam Lindgreen, Roger Palmer, Martin Wetzels

Format: Paperback 35 pages
Published: 01/02/2008

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4 Industrial Global Brand Leadership: a Capabilities View - Research Memorandum No. 65

by Michael Beverland, Julia Napoli, Adam Lindgreen

Format: Paperback 32 pages
Published: 01/07/2007

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5 Projecting Authenticity Through Advertising: Consumer Judgments of Advertiser's Claims - Research Memorandum No. 78

by Michael Beverland, Adam Lindgreen, Michiel W. Vink

Format: Paperback 29 pages
Published: 01/03/2008

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6 Network Innovation in U.K. Ethnic Fresh Produce Supply - Research Memorandum No. 81

by Martin Hingley, Adam Lindgreen, Michael Beverland

Format: Paperback 29 pages
Published: 01/05/2009

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