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1 Innovation Management and New Product Development
by Paul Trott
| Format: | Paperback 648 pages |
|---|---|
| Published: | 29/09/2011 |
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RRP £46.99
£42.72
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2 Strategic Brand Management: A European Perspective
by Kevin Lane Keller, Tony Aperia, Mats Georgson
| Format: | Paperback 968 pages |
|---|---|
| Published: | 17/11/2011 |
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£42.72
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3 Merchandising Mathematics for Retailing
by Cynthia Easterling, Ellen Flottman, Marian Jernigan, Beth E.S. Wuest
| Format: | Paperback 336 pages |
|---|---|
| Published: | 03/02/2012 |
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£56.99
4 Marketing Strategy and Competitive Positioning
by Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy
| Format: | Paperback 592 pages |
|---|---|
| Published: | 03/08/2011 |
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RRP £49.99
£45.44
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5 Spending Advertising Money in the Digital Age: How to Navigate the Media Flow
by Hamish Pringle, Jim Marshall
| Format: | Paperback 336 pages |
|---|---|
| Published: | 03/12/2011 |
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RRP £29.99
£26.39
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6 Principles and Practice of Marketing
by David Jobber
| Format: | Paperback 1096 pages |
|---|---|
| Published: | 01/12/2009 |
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RRP £49.99
£44.49
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7 Foundations of Marketing
| Format: | Paperback 363 pages |
|---|---|
| Published: | 01/03/2009 |
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RRP £39.99
£34.49
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8 Consumer Behaviour: A European Perspective
by Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg
| Format: | Paperback 728 pages |
|---|---|
| Published: | 16/11/2009 |
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9 Marketing: Principles and Practice
by Dennis Adcock, etc., Al Halborg, Caroline Ross
| Format: | Paperback 568 pages |
|---|---|
| Published: | 27/04/2001 |
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£52.99
10 Marketing
by Paul Baines, Chris Fill, Kelly Page
| Format: | Paperback 792 pages |
|---|---|
| Published: | 16/12/2010 |
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RRP £43.99
£40.47
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