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Showing 1-10 of 47 titles

1 Marketing Plans: How to Prepare Them, How to Use Them (Paperback)

by Malcolm McDonald, Hugh Wilson

Format: Paperback 592 pages
Published: 18/02/2011

In stock

Usually despatched within 24 hours

RRP £36.99

£30.59

You save: £6.40


2 Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness (Paperback)

by Malcolm McDonald, Peter Mouncey, Stan Maklan

Format: Paperback 328 pages
Published: 03/10/2014

In stock

Usually despatched within 24 hours


3 Key Customers: How to Manage Them Profitably - CIM Professional Development (Paperback)

by etc., Malcolm McDonald, Beth Rogers, Diana Woodburn

Format: Paperback 319 pages
Published: 04/07/2000

Not in stock

Usually despatched in 1-2 weeks


4 Marketing Plans for Services: A Complete Guide (Paperback)

by Adrian Payne, Malcolm McDonald, Pennie Frow

Format: Paperback 512 pages
Published: 09/08/2011

In stock

Usually despatched within 24 hours


5 Marketing in a Nutshell: Key Concepts for Non-specialists (Paperback)

by Malcolm McDonald, Mike Meldrum

Format: Paperback 320 pages
Published: 09/01/2007

Not in stock

Usually despatched in 2-3 weeks


6 Marketing Strategies: New Approaches, New Techniques - Best of Long Range Planning Series - First Series v. 2 (Hardback)

by Malcolm McDonald

Format: Hardback 308 pages
Published: 25/08/1995

Not in stock

Usually despatched in 2-3 weeks


7 Marketing Navigation: How to Keep Your Marketing Plan on Course to Implementation Success (Hardback)

by Edmund Bradford, Steve Erickson, Malcolm McDonald

Format: Hardback 256 pages
Published: 25/09/2012

Not in stock

Usually despatched in 4-7 days


8 Marketing and Finance (eBook): Creating Shareholder Value

by Malcolm McDonald, Brian Smith, Keith Ward

Format: eBook
File type: EPUB DRM
Published: 13/08/2013

Available for immediate download


9 Creating Powerful Brands (Paperback)

by Leslie de Chernatony, Malcolm McDonald

Format: Paperback 496 pages
Published: 23/09/2003

Not available on Waterstones.com


10 Marketing Plans That Work (Paperback)

by Malcolm McDonald, Warren J. Keegan

Format: Paperback 264 pages
Published: 30/11/2001

Not available on Waterstones.com