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Showing 1-10 of 46 titles

1 Marketing Plans: How to Prepare Them, How to Use Them (Paperback)

by Malcolm McDonald, Hugh Wilson

Format: Paperback 592 pages
Published: 18/02/2011

5+ in stock

Usually despatched within 24 hours

RRP £36.99

£31.44

You save: £5.55

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2 Marketing Plans Trp (Hardback)

by Malcolm McDonald

Format: Hardback 408 pages
Published: 30/10/2002

Not in stock

Usually despatched in 1-2 weeks


3 Marketing and Finance (eBook): Creating Shareholder Value

by Malcolm McDonald, Brian Smith, Keith Ward

Format: eBook
File type: EPUB DRM
Published: 13/08/2013

Available for immediate download


4 Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (Paperback)

by Malcolm McDonald

Format: Paperback 208 pages
Published: 03/11/2007

Not in stock

Usually despatched in 3-5 days


5 Market Segmentation: How to Do it, How to Profit from it (Paperback)

by Malcolm McDonald, Ian Dunbar

Format: Paperback 512 pages
Published: 29/06/2010

Not available on Waterstones.com


6 Pocket Guide to Selling Services and Products (Paperback)

by Malcolm McDonald, Peter Morris

Format: Paperback 96 pages
Published: 13/11/1995

Not in stock

Usually despatched in 2-3 weeks


7 Marketing Plans for Services: A Complete Guide (Paperback)

by Adrian Payne, Malcolm McDonald, Pennie Frow

Format: Paperback 512 pages
Published: 09/08/2011

In stock

Usually despatched within 24 hours

£35.99

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8 Marketing Plans That Work (Paperback)

by Malcolm McDonald, Warren J. Keegan

Format: Paperback 264 pages
Published: 30/11/2001

Not available on Waterstones.com


9 Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage (Paperback)

by Linden Brown, Malcolm McDonald

Format: Paperback 384 pages
Published: 06/05/1994

Not in stock

Usually despatched in 2-3 weeks


10 Profiting from eCRM: Making the New Marketing Work - Financial Times Series (Paperback)

by Hugh Wilson, Elizabeth Daniel, Malcolm McDonald, John Ward, Frances Sutherland

Format: Paperback 148 pages
Published: 24/01/2001

Not in stock

Usually despatched in 2-3 weeks