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Showing 1-10 of 49 titles

1 Marketing Plans: How to Prepare Them, How to Use Them (Paperback)

by Malcolm McDonald, Hugh Wilson

Format: Paperback 592 pages
Published: 18/02/2011

In stock

Usually despatched within 24 hours

RRP £36.99

£30.59

You save: £6.40


2 Marketing and Finance (eBook): Creating Shareholder Value

by Malcolm McDonald, Brian Smith, Keith Ward

Format: eBook
File type: EPUB DRM
Published: 13/08/2013

Available for immediate download

RRP £36.01

£34.21

You save: £1.80


3 Marketing Plans for Services: A Complete Guide (Paperback)

by Adrian Payne, Malcolm McDonald, Pennie Frow

Format: Paperback 512 pages
Published: 09/08/2011

Not in stock

Usually despatched in 3-5 days


4 Marketing Accountability (eBook): How to Measure Marketing Effectiveness

by Malcolm McDonald

Format: eBook
File type: EPUB DRM
Published: 28/02/2011

Available for immediate download

RRP £19.99

£14.99

You save: £5.00


5 Pocket Guide to Selling Services and Products (Paperback)

by Malcolm McDonald, Peter Morris

Format: Paperback 96 pages
Published: 13/11/1995

Not in stock

Usually despatched in 2-3 weeks


6 Marketing Plans for Service Businesses: A Complete Guide (Paperback)

by Malcolm McDonald, Adrian Payne

Format: Paperback 320 pages
Published: 13/09/2005

Not in stock

Usually despatched in 2-3 weeks


7 Key Account Plans: The Practitioners Guide to Profitable Planning (Paperback)

by Lynette Ryals, Malcolm McDonald

Format: Paperback 408 pages
Published: 10/12/2007

Not in stock

Usually despatched in 1-2 weeks



9 Marketing Strategies: New Approaches, New Techniques - Best of Long Range Planning Series - First Series v. 2 (Hardback)

by Malcolm McDonald

Format: Hardback 308 pages
Published: 25/08/1995

Not in stock

Usually despatched in 2-3 weeks


10 The New Marketing: Drive the Digital Market or it Will Drive You (Paperback)

by Malcolm McDonald, Hugh Wilson

Format: Paperback 244 pages
Published: 17/07/2002

Not in stock

Usually despatched in 2-3 weeks