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Showing 1-10 of 46 titles

1 Marketing Plans for Services: A Complete Guide (Paperback)

by Adrian Payne, Malcolm McDonald, Pennie Frow

Format: Paperback 512 pages
Published: 09/08/2011

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£35.99

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2 Marketing Plans for Service Businesses: A Complete Guide (Paperback)

by Malcolm McDonald, Adrian Payne

Format: Paperback 320 pages
Published: 13/09/2005

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£42.99

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3 The Marketing Plan in Colour (Paperback)

by Malcolm McDonald, Peter Morris

Format: Paperback 96 pages
Published: 08/05/2000

Not available on Waterstones.com


4 Marketing Plans: A Complete Guide in Pictures (Paperback)

by Malcolm McDonald

Format: Paperback 168 pages
Published: 03/02/2012

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RRP £16.99

£15.29

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5 Marketing Navigation: How to Keep Your Marketing Plan on Course to Implementation Success (Hardback)

by Edmund Bradford, Steve Erickson, Malcolm McDonald

Format: Hardback 256 pages
Published: 25/09/2012

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6 Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness (Paperback)

by Malcolm McDonald, Peter Mouncey

Format: Paperback 304 pages
Published: 03/01/2011

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£19.99

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7 The New Marketing: Drive the Digital Market or it Will Drive You (Paperback)

by Malcolm McDonald, Hugh Wilson

Format: Paperback 244 pages
Published: 17/07/2002

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Usually despatched in 2-3 weeks


8 Selling Services and Products: A Pictorial Guide for Managers (Paperback)

by Malcolm McDonald, Peter Morris

Format: Paperback 72 pages
Published: 01/05/1991

Not available on Waterstones.com



10 Profiting from eCRM: Making the New Marketing Work - Financial Times Series (Paperback)

by Hugh Wilson, Elizabeth Daniel, Malcolm McDonald, John Ward, Frances Sutherland

Format: Paperback 148 pages
Published: 24/01/2001

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Usually despatched in 2-3 weeks