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Showing 1-10 of 61 titles

1 Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (Paperback)

by Malcolm McDonald

Format: Paperback 208 pages
Published: 03/11/2007

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2 The Complete Marketer: 60 Essential Concepts for Marketing Excellence (Paperback)

by Malcolm McDonald, Mike Meldrum

Format: Paperback 336 pages
Published: 03/05/2013

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3 Marketing Masterclasses (DVD)

by Malcolm McDonald

Format: DVD
Published: 20/08/2008

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4 Key Account Management: Learning from Supplier and Customer Perspectives (Paperback)

by Malcolm McDonald, Beth Rogers

Format: Paperback 224 pages
Published: 05/05/1998

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5 Key Account Management: The Route to Profitable Key Supplier Status (Paperback)

by Peter Cheverton, Malcolm McDonald

Format: Paperback 256 pages
Published: 01/10/1999

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6 Marketing Strategies: New Approaches, New Techniques - Best of Long Range Planning Series - First Series v. 2 (Hardback)

by Malcolm McDonald

Format: Hardback 308 pages
Published: 25/08/1995

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7 The Marketing Plan: A Pictorial Guide for Managers (Paperback)

by Malcolm McDonald, Peter Morris

Format: Paperback 96 pages
Published: 30/09/1992

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8 Marketing Plans: How to Prepare Them, How to Use Them (Paperback)

by Malcolm McDonald, Hugh Wilson

Format: Paperback 592 pages
Published: 18/02/2011

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RRP £35.99

£29.74

You save: £6.25


9 Profiting from eCRM: Making the New Marketing Work - Financial Times Management Briefings (Paperback)

by Hugh Wilson, Elizabeth Daniel, Malcolm McDonald, John Ward, Frances Sutherland

Format: Paperback 148 pages
Published: 24/01/2001

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10 Creating Powerful Brands (Paperback)

by Leslie De Chernatony, Malcolm McDonald, Elaine Wallace

Format: Paperback 496 pages
Published: 28/09/2010

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RRP £34.99

£29.69

You save: £5.30