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Showing 1-10 of 19 titles

1 Marketing Research: Student Edition

by David A. Aaker, George S. Day, V. Kumar, V. Kumar

Format: Hardback 768 pages
Published: 21/08/2000

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2 Marketing Research

by David A. Aaker, V. Kumar, George S. Day

Format: Hardback 792 pages
Published: 02/02/2007

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3 Developing Business Strategies - Marketing Management S.

by David A. Aaker

Format: Hardback 364 pages
Published: 30/04/1988

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4 Essentials of Marketing Research

by George S. Day, David A. Aaker, V. Kumar

Format: Hardback
Published: 22/03/2006

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5 Marketing Research

by George S. Day, David A. Aaker

Format: Hardback 784 pages
Published: 18/04/1990

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6 Marketing Research

by David A. Aaker

Format: Hardback 800 pages
Published: 07/01/2005

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7 Brand Equity and Advertising: Advertising's Role in Building Strong Brands - Advertising & Consumer Psychology S.

by Alexander Biel, David A. Aaker, Alexander Biel, David A. Aaker

Format: Hardback 384 pages
Published: 30/06/1993

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8 Essentials of Marketing Research

by George S. Day, V. Kumar, David A. Aaker

Format: Hardback 576 pages
Published: 23/11/2001

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9 Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth

by Scott M. Davis, Michael Dunn, David A. Aaker

Format: Hardback 320 pages
Published: 18/10/2002

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10 Marketing Research: AND SPSS Software 14.0

by David A. Aaker

Format: Hardback 800 pages
Published: 10/11/2006

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