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1 Strategic Market Management: Global Perspectives

by Damien McLoughlin, David A. Aaker

Format: Paperback 368 pages
Published: 26/03/2010

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RRP £40.99

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2 Marketing Research: Student Edition

by David A. Aaker, George S. Day, V. Kumar, V. Kumar

Format: Hardback 768 pages
Published: 21/08/2000

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3 Marketing Research

by David A. Aaker, V. Kumar, George S. Day

Format: Hardback 792 pages
Published: 02/02/2007

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4 Brand Equity and Advertising: Advertising's Role in Building Strong Brands : 10th Annual Advertising and Consumer Psychology Conference : Papers - Advertising & Consumer Psychology S.

by David A. Aaker, Alexander Biel

Format: Paperback 432 pages
Published: 13/05/1993

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5 Advertising Management

by David A. Aaker, John G. Myers, Rajeev Batra

Format: Paperback 624 pages
Published: 01/11/1991

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6 Marketing Research: WITH SPSS Software CD-ROM 14.0

by David A. Aaker

Format: Mixed media product 792 pages
Published: 16/11/2006

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7 Developing Business Strategies - Marketing Management S.

by David A. Aaker

Format: Hardback 364 pages
Published: 30/04/1988

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8 Essentials of Marketing Research

by George S. Day, David A. Aaker, V. Kumar

Format: Hardback
Published: 22/03/2006

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9 Strategic Marketing Management

by David A. Aaker

Format: Paperback 338 pages
Published: 04/04/2003

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10 Strategic Market Management

by David A. Aaker

Format: Paperback 341 pages
Published: 03/02/2010

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