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1 Marketing Plans: How to Prepare Them, How to Use Them

by Malcolm McDonald, Hugh Wilson

Format: Paperback 592 pages
Published: 18/02/2011

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RRP £34.99

£29.74

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2 Market Segmentation: How to Do it - How to Profit from it

by Malcolm McDonald, Ian K. Dunbar

Format: Hardback 400 pages
Published: 17/06/1998

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3 Marketing in Manageable Bites: For Busy Managers and Overworked Students

by Mike Meldrum (Cranfield School of Management), Malcolm McDonald

Format: Paperback 320 pages
Published: 23/05/2000

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4 Market Segmentation: How to Do it, How to Profit from it

by Ian Dunbar, Malcolm McDonald

Format: Paperback 492 pages
Published: 18/09/2004

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5 Key Account Management: Learning from Supplier and Customer Perspectives

by Malcolm McDonald, Beth Rogers

Format: Paperback 224 pages
Published: 05/05/1998

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6 Marketing Masterclasses

by Malcolm McDonald

Format: DVD
Published: 20/08/2008

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7 Marketing Management Bundle

by Brian Smith, Malcolm McDonald

Format: Paperback
Published: 19/07/2006

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8 Marketing Due Diligence: Reconnecting Strategy to Share Price

by Malcolm McDonald, Keith Ward, Brian Smith

Format: Paperback 300 pages
Published: 17/10/2005

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9 The New Marketing: Drive the Digital Market or it Will Drive You

by Malcolm McDonald, Hugh Wilson

Format: Paperback 244 pages
Published: 17/07/2002

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10 Key Account Management: The Definitive Guide

by Malcolm McDonald, Diana Woodburn

Format: Paperback 496 pages
Published: 21/01/2011

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RRP £34.99

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