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1 Commercialspeak!: The New Approach and Changing Techniques for Radio and TV Commercial Voice Performers

by Hugh L. Lampman, Dick Orkin, Bettye Pierce Zoller, Bob Magruder, Jerry Houston, Hugh Lampman, Bettye Pierce Zoller, Bob Magruder, Jerry Houston

2 World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities - Henley Working Paper

by Leyland F. Pitt, etc.

3 Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

by Martin Lindstrom, Philip Kotler

4 Customer Acquisition in Sticky Business Markets - Henley Working Paper

by Laurids Hedaa

5 Principles of Marketing

6 Personal Interaction in Groups: Its Effects on Marketing Decision Making - Henley Working Paper

by etc., Leyland F. Pitt

7 Advertising Age: The Principles of Advertising and Marketing Communication at Work

by Esther Thorson, Margaret Duffy

8 Analysing Customer Defections: Predicting the Effects on Corporate Performance - Henley Working Paper

by Michael Page, etc.

9 Proactiveness and Performance: Exploring the Link with Effective Selling - Henley Working Paper

by Leyland F. Pitt, etc.

10 Functional Integration with Particular Reference to Marketing: A Theoretical Perspective on Its Genesis and Continuation - Henley Working Paper

by Pierre Berthon, Leyland F. Pitt