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1 Big Brands Big Trouble: Lessons Learned the Hard Way

by Jack Trout

Format: Paperback 224 pages
Published: 29/11/2002

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2 Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin

Format: Hardback 230 pages
Published: 30/03/2000

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3 In Search of the Obvious: The Antidote for Today's Marketing Mess

by Jack Trout

Format: Hardback 224 pages
Published: 24/10/2008

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4 REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

by Jack Trout, Steve Rivkin

Format: Hardback 224 pages
Published: 01/11/2009

10+ in stock

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5 Positioning: The Battle for Your Mind

by Al Ries, Jack Trout

Format: Hardback 246 pages
Published: 01/12/2000

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6 Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin

Format: Hardback 272 pages
Published: 07/03/2008

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