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1 The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth

by Joseph Turow

Format: Hardback 288 pages
Published: 03/02/2012

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2 Branded Beauty: How Marketing Changed the Way We Look

by Mark Tungate

Format: Hardback 288 pages
Published: 03/10/2011

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3 Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

by Robert Heath

Format: Hardback 264 pages
Published: 23/03/2012

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4 The Social Customer: How Brands Can Use Social Crm to Acquire, Monetize, and Retain Fans, Friends, and Followers

by Adam Metz

Format: Hardback 304 pages
Published: 01/10/2011

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5 What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level

by Marshall Goldsmith, Bill Hawkins, Don Brown

Format: Hardback 224 pages
Published: 01/10/2011

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6 The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

by William Higham

Format: Hardback 272 pages
Published: 03/09/2009

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7 Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas

by Grant McCracken

Format: Hardback 288 pages
Published: 15/05/2012

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8 How Cool Brands Stay Hot: Branding to Generation Y

by Joeri van den Bergh, Mattias Behrer, Mattias Behrer

Format: Hardback 272 pages
Published: 03/02/2011

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9 Marketing to the Social Web: How Digital Customer Communities Build Your Business

by Larry Weber

Format: Hardback 272 pages
Published: 20/03/2009

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10 Luxury World: The Past, Present and Future of Luxury Brands

by Mark Tungate

Format: Hardback 272 pages
Published: 03/10/2009

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