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1 The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth

by Joseph Turow

Format: Hardback 288 pages
Published: 03/02/2012

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2 Hegarty on Advertising: Turning Intelligence into Magic

by John Hegarty

Format: Hardback 224 pages
Published: 13/06/2011

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RRP £16.95

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3 Branded Beauty: How Marketing Changed the Way We Look

by Mark Tungate

Format: Hardback 288 pages
Published: 03/10/2011

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RRP £19.99

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4 Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

by Robert Heath

Format: Hardback 264 pages
Published: 23/03/2012

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5 The Advertising Concept Book: Think Now, Design Later

by Pete Barry

Format: Hardback 256 pages
Published: 14/05/2012

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6 The Art of Shopping: How We Shop and Why We Buy

by Siemon Scamell-Katz

Format: Hardback 256 pages
Published: 26/03/2012

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7 Online Marketing: A Users Manual

by Murray Newlands

Format: Hardback 232 pages
Published: 12/04/2011

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8 Mastering Market Timing: Using the Works of L.M. Lowry and R.D. Wyckoff to Identify Key Market Turning Points

by Tracy L. Knudsen, Richard A. Dickson

Format: Hardback 224 pages
Published: 05/07/2011

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9 The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, email, and More

by Kipp Bodnar, Jeffrey L. Cohen

Format: Hardback 240 pages
Published: 20/02/2012

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10 Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data

by Bruce Ratner

Format: Hardback 542 pages
Published: 31/01/2012

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