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1 The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy, Fred Wiersema

Format: Paperback 224 pages
Published: 07/05/1996

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2 The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy, Fred Wiersema

Format: Paperback 224 pages
Published: 20/12/1996

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RRP £9.99

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3 Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

by Fred Wiersema

Format: Paperback 240 pages
Published: 22/12/1997

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4 Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

by Fred Wiersema

Format: Paperback 256 pages
Published: 16/03/1998

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5 The New Market Leaders: Who's Winning and How in the Battle for Customers

by Fred Wiersema

Format: Paperback 272 pages
Published: 07/10/2002

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