Business, Finance & Law
To Infinity and Beyond!
I don't want to read a business book; I've no interest at all in doing so. None at all. In fact, you're marginally more likely to get me to read a football book, and I have absolutely no interest in football. And yet, here I am recommending that you read a business book. Why? Because this is something special. Ed Catmull - one of the founding members of Pixar - someone who I don't just admire but am actively jealous of, has written a book explaining how he has achieved what he has and how I might too? How could I not read this book? Creativity Inc. is as charming, joyous and truly inspirational as a Pixar film. It's packed with anecdotes, tips and techniques which leave you feeling that you too can (and should) lead a team to create something magical. If your mind makes more sense of stories than spreadsheets, this is the only business book for you. Read it. Change your life. Change the world. I'm itching to get started. Read an extract >
Reviewed by Dan Lewis, Waterstones.com Blog Editor