Redesigning Fitzgerald – Sinem Erkas

Sinem Erkas, the graphic designer behind the stunning cover of Where’d You Go Bernadette, gives us an insight into her latest project – redesigning the jackets of F. Scott Fitzgerald‘s books…

After discussing the direction for repackaging the F Scott Fitzgerald covers with my brilliant art director Debbie Holmes and passionate editor Jo Gledhill, we decided early on that they should feel fresh and stylish. I wanted to avoid making a pastiche of vintage covers and similar to Baz Luhrmann using music by Lana Del Ray for the latest Gatsby film, I wanted our covers to also have a modern treatment.

So by researching art deco and the jazz age I made my own bespoke typefaces that are reminiscent of this era without being from the 1920s. I’m a big fan of simplicity and not revealing too much, so keeping the design monotone and purely typographic I hope they look abstract and intriguing as well as classic with a contemporary twist.

Click on an image in the gallery below to find out how Sinem went about designing the book cover.

You can find more from Sinem on her website

You can find the redesigned F. Scott Fitzgerald books that have been released so far in your local Waterstones bookshop, or online at Waterstones.com (http://bit.ly/1gxUe3q)